TO RUN YOUR BAND
Business, and an MBA
2010 Bootlick Publishing
McCoy received his Bachelor of Science degree in the Recording
Industry Management Program at Middle Tennessee State University and
has an MBA from Pepperdine Graziadio School of Business Management.
He has spent 25 years in music.
- “Conducting” a Business
actually got the idea for this project as my MBA team began
contemplating our strategy for the final class business simulation
“game”. This game requires one’s team to manage a
large global company and sell the same product as all the other teams
using a computer interaction. To be successful, one’s team has
to manage a huge variety of factors from the economy, to scheduling
of production, to sales people and how much to pay them, training,
research and development, financing, advertising, as well as customer
and competition considerations.
reading the SIM manual, it occurred to me that this endeavor was very
similar to what a symphony conductor must do. I grabbed my laptop
and wrote the following overly dramatic and horrible two sentences:
Like the conductor,
senior leadership stands before a variety of sections. Ebbing and
flowing, the emotional ride of the music is similar to the timing of
markets to the executive. Whuut!!!
After writing it and then reading it, I abandoned that idea
instantly. However, the general idea kept percolating. So, somewhat
inspired by the fact that over the course of the MBA program I had
kept seeing instances where I had unknowingly done a lot of what was
being recommended for big business in my little pursuit of music, I
decided to jot down some of those examples. Interestingly, my twenty
five years of experience in music just kept pouring out, and I
noticed that I could probably incorporate some of the advanced
concepts from the MBA program.
day while sitting in class watching a Michael Porter video (more
about him later), it occurred to me that what I had been writing was
exactly what I had been doing my whole life. When I first decided to
go back to college, it wasn’t to get a job in the friggin’
music business. I went back to learn how to run my band like a
business. (I had read all of these horror stories about bands and
musicians getting screwed, and so, before I rode off into the sunset
to Hollywood, I decided I wanted to go prepared for battle.) Well,
that idea had a ring to it, so I jumped on the internet and looked at
books on Amazon.com and searched Google, and, amazingly, no one had
ever written a book called How
to Run Your Band Like a Business.
So, suddenly, I had good idea and a great title; just like a song!
what follows is my story and the ideas that have worked for me over
the years woven together with some of the advanced concepts taught at
one of the top universities in the country. Hopefully you will find
it both entertaining and informative. It has been a frustrating,
exciting, exhilarating, exasperating, wonderful, and sometimes sad
journey. I have regrets, and yet I have determinedly followed my
dream and have a LOT to share with anyone willing to listen.
book is not titled “How to Make
it in the Music Business”. The fact is most of you won’t
make it (more about that later as well). However, there are ways to
make money and have fun and do what you love, and, if you find that
idea appealing, then this story is for you. I wish you all the luck
and success and happiness in the world. I love music and it is a
wonderful part of my life. It could also be considered a curse.
Music possessed me, and I have made choices that I question every
day. I hope by reading this material, you can maximize your
enjoyment of both music and life.