MySpace
Facebook

ReverbNation


HOME NEWS RETROSPECTIVE TOUR REPERTOIRE VIDEOS GALLERY SWAG NEW CD FUTURE CONTACT





Excerpt from

HOW TO RUN YOUR BAND

LIKE A BUSINESS

Music, Business, and an MBA

by

Scotty “Boy” McCoy

© 2010 Bootlick Publishing



Scotty “Boy” McCoy received his Bachelor of Science degree in the Recording Industry Management Program at Middle Tennessee State University and has an MBA from Pepperdine Graziadio School of Business Management.  He has spent 25 years in music.






Introduction - “Conducting” a Business

I actually got the idea for this project as my MBA team began contemplating our strategy for the final class business simulation “game”.  This game requires one’s team to manage a large global company and sell the same product as all the other teams using a computer interaction.  To be successful, one’s team has to manage a huge variety of factors from the economy, to scheduling of production, to sales people and how much to pay them, training, research and development, financing, advertising, as well as customer and competition considerations. 


While reading the SIM manual, it occurred to me that this endeavor was very similar to what a symphony conductor must do.  I grabbed my laptop and wrote the following overly dramatic and horrible two sentences: Like the conductor, senior leadership stands before a variety of sections.  Ebbing and flowing, the emotional ride of the music is similar to the timing of markets to the executive.  Whuut!!!  After writing it and then reading it, I abandoned that idea instantly.  However, the general idea kept percolating.  So, somewhat inspired by the fact that over the course of the MBA program I had kept seeing instances where I had unknowingly done a lot of what was being recommended for big business in my little pursuit of music, I decided to jot down some of those examples.  Interestingly, my twenty five years of experience in music just kept pouring out, and I noticed that I could probably incorporate some of the advanced concepts from the MBA program. 


One day while sitting in class watching a Michael Porter video (more about him later), it occurred to me that what I had been writing was exactly what I had been doing my whole life.  When I first decided to go back to college, it wasn’t to get a job in the friggin’ music business.  I went back to learn how to run my band like a business.  (I had read all of these horror stories about bands and musicians getting screwed, and so, before I rode off into the sunset to Hollywood, I decided I wanted to go prepared for battle.)  Well, that idea had a ring to it, so I jumped on the internet and looked at books on Amazon.com and searched Google, and, amazingly, no one had ever written a book called How to Run Your Band Like a Business. So, suddenly, I had good idea and a great title; just like a song!


So, what follows is my story and the ideas that have worked for me over the years woven together with some of the advanced concepts taught at one of the top universities in the country.  Hopefully you will find it both entertaining and informative.  It has been a frustrating, exciting, exhilarating, exasperating, wonderful, and sometimes sad journey.  I have regrets, and yet I have determinedly followed my dream and have a LOT to share with anyone willing to listen. 


This book is not titled “How to Make it in the Music Business”.  The fact is most of you won’t make it (more about that later as well).  However, there are ways to make money and have fun and do what you love, and, if you find that idea appealing, then this story is for you.  I wish you all the luck and success and happiness in the world.  I love music and it is a wonderful part of my life.  It could also be considered a curse.  Music possessed me, and I have made choices that I question every day.  I hope by reading this material, you can maximize your enjoyment of both music and life.






NEWS RETROSPECTIVE TOUR
REPERTOIRE VIDEOS GALLERY
SWAG NEW CD FUTURE
HOME CONTACT
Copyright © 2006 Scotty "Boy" McCoy, all rights reserved.